At the Golden Globes, Sacha Cohen thanked every American who hadn’t sued him, but that’s a shrinking group. The allegations in lawsuits surrounding the internationally successful Borat movie primarily relate to people who appeared in the movie claiming that they were misled into signing releases.
Kathie Martin, owner of an Alabama etiquette school, claims she was told her class was being filmed for a television documentary. Two fraternity members claim they were plied with alcohol and then told that the movie wouldn’t be shown in the United States before they signed their releases.
We don’t know exactly what these reluctant film stars were told, and we don’t know exactly what the releases they signed said. But reality television (and now, reality films) hinge on the producers’ ability to mislead participants. The element of surprise is frequently a key factor in the production of a reality tv show, whether it be a tabloid talk show where a woman comes on thinking she’s getting a makeover, only to learn that her sister is sleeping with her husband, or it’s an etiquette teacher who thinks she’s being filmed for a documentary when the footage will really be used in a comedy.
To that end, the releases signed in conjunction with such productions generally contain something I’ll call a “consent to mislead” clause. It’s basically a clause that says that they may have lied to you about their plans for the footage or the purpose of your interview or interaction or game or test or audition or whatever it is that you’re doing, and that’s okay with you, and they can use the footage however they choose.
Why would anyone sign such an agreement? It’s a fair question, but there are fair answers. The producers of such shows have logical explanations for those clauses, and some of them are valid. The premises of many reality-based shows depend upon less than full disclosure in advance–otherwise, the spontanaiety that such shows are selling to their audiences would be lost. But how often do those reassurances come with soothing words like, “Oh, that doesn’t really apply to you–that’s there for….”
I know it does at least some of the time. I’ve heard it with my own ears. Do those misrepresentations outside the four corners of the agreement impact the validity of the release? That’s a complicated legal question. Generally speaking, nothing outside the document itself is considered binding–the contract is the contract. However, in some areas of law there are exceptions specifically for those occasions when someone in a position of greater knowledge and power has used those misrepresentations specifically for the purpose of closing the deal.
I don’t know what to expect from the Borat lawsuits, but I think they’re getting attention for all the wrong reasons. The legal precedent regarding the ability of reality show participants to sue because they’d been misled could impact the whole structure of reality programming. That creates a powerful incentive for this company to fight tooth and nail to preserve its right to mislead these participants.